Corporate communications and brand marketing leader in enterprise technology
I help companies build the story people can act on.
I help technology companies make complex things meaningful through corporate marketing, communications, campaigns, and the moments that matter, inside the business and in the market.
The throughline
Strategy only matters when people can understand it and use it.
I work at the intersection of company narrative, corporate marketing, and strategy, and company reality: the direction leaders set, the messages employees need, the evidence markets trust, and the experiences that make the strategy real.
I help organizations navigate the moments when the story has to travel through a leadership change, an acquisition, a launch, a workforce shift, a reputation challenge, or a new category.
That work has to hold for every audience that matters to the problem, inside and out.
EmployeesUnderstand the change and their part in it.
LeadersMake decisions people can carry forward.
CustomersSee relevance, value, and proof.
PartnersKnow how to show up and help.
InvestorsRead confidence, direction, and discipline.
MediaHave a credible story to interrogate.
AnalystsUnderstand the category and the evidence.
CommunitiesSee why the work matters beyond the company.
My differentiator: I have worked with companies of all shapes and sizes, with very different challenges on the agency side. I have taken that breadth into in-house leadership roles, where the job is not just to advise on the story, but to lead through the decisions, build the relationships, and make it work across the organization.
Where I fit best
The mandate matters more than the title.
I am at my best when corporate marketing and communications become the connective tissue: clarifying the problem, breaking down roadblocks, and helping the people closest to the work move in the same direction.
The story is bigger than the org chart.
A transformation, new category, or acquisition needs a narrative that can travel across functions and audiences.
The inside and outside do not yet match.
Leaders, employees, customers, partners, and markets need a shared understanding of what is changing and why.
The moment needs to mean something.
Launches, events, executive platforms, and experiences need a clear job, not just more activity.
The work crosses every function.
Marketing, communications, demand, sales, HR, product, finance, legal, and leadership all have a role in the story.
Selected work
The moments behind
the headlines.
Different companies. Different stakes. The same work of finding the signal, aligning inside and out, building the coalition, and making the outcome visible through campaigns, programs, and proof.
01 / ACQUISITION
Keeping the story clear as a company doubles in scale.
Problem: A major acquisition changed the company’s shape and scale. Role: Guided communications for OpenText’s largest acquisition, Micro Focus, aligning the portfolio, brand, employee experience, sales motion, and market position while the business was still moving.
Result: one enterprise transformation translated into the materials, narratives, and decisions each audience needed to move forward
02 / CATEGORY CREATION
Moving a new company out of stealth.
Problem: Nile Secure needed credibility and demand as it entered the cybersecurity market. Role: Built the launch narrative, leveraging legacy brand recognition and coordinating media, analysts, investors, partners, demand, sales, and customers to drive immediate business impact and pipeline growth.
Result: 300+ qualified leads within 30 days
03 / REPOSITIONING
Changing how the market saw an incumbent.
Problem: Commvault needed a stronger position in a crowded category. Role: Connected corporate narrative with a company refresh, carrying the change through analyst relations, executive thought leadership, demand programs, and high-visibility media to help make #NewCommvault real.
Result: category ranking moved from #5 to #3 over two years
04 / EMPLOYEE TRUST
Helping people through the inside story.
Problem: Change creates uncertainty when employees cannot see the decisions, context, or next move. Role: Led leadership and employee communications, surveys, sales communications, partner programs, and change programs that built trust, support, and future motivation across the workforce.
Result: clearer alignment, stronger engagement, and more trust during change
05 / EXECUTIVE COUNSEL
Turning a corporate point of view into market momentum.
Problem: Executive teams need a clear point of view that can hold across leaders, media, analysts, and buyers. Role: Led CEO thought leadership and corporate narrative for NetApp, carrying its cloud story through executive communications and media.
Result: 85% cloud message pull-through across 300+ Tier-1 outlets, supporting 197% year-over-year ARR growth
06 / DIVESTITURE
Making a significant transition meaningful for employees and the market.
Problem: The AMC divestiture changed OpenText’s portfolio, brand, employee experience, sales motion, and place in the market. Role: Guided communications through the transition, keeping leaders, customers, partners, sales, and markets oriented as the business changed shape, while helping transitioning employees land in their new journey with comfort and excitement about what was to come.
Result: brand clarity, market confidence, and white-glove employee support through a major change
One story, many forms
Make the invisible visible.
Corporate marketing is where strategy becomes a campaign, a customer experience, a room, a stage, a conversation, or a decision people know how to make.
OpenText World: Information reimagined
Give the story a place to land.
We took anonymized customer stories and translated the information inside them into art: data volume, transactions, touch points, employees, customers, and the operating pressures behind the technology.
The result was an eight-piece AI-generated collection for modern CIOs, giving an abstract information-management story a human and visual way in.
Customer storiesAI artCIO audienceData made visible
OpenText World, Nashville
Find the red thread. Carry it through.
The Nashville fireside chat connected human creativity with secure information. The conversation brought together Katie Linendoll, a technology personality and host; Sandy Ono, OpenText’s information management CMO; and singer-songwriters Jessi Alexander and Natalie Hemby. Together, they explored AI as a creative partner, trusted information as the foundation, and how to preserve authenticity and intellectual property while trying new things with data.
The career arc
Agency breadth. In-house depth. One big tool box.
Agency breadth taught me to see patterns across companies. In-house leadership taught me to stay with the problem long enough to lead the change.
The thread across the arc: C-level transitions, executive voice, leadership alignment, and the communication that helps people move through change.Foundation
Agency technology leadership
Technology storytelling, corporate marketing, campaigns, media, launches, events, and client leadership.
Range
Enterprise and consumer technology
Global programs across HP Software, cloud, business intelligence, automation, storage, and consumer audiences.
Depth
Advisory leadership across the business
Growth, crisis, acquisitions, IPO readiness, repositioning, and executive counsel.
Inside
In-house corporate leadership
Built and led a 30+ person communications organization at OpenText.
Across the arc
C-level transitions
Helping leaders enter, exit, evolve, and find the voice a new chapter requires.
How I work
See the throughline. Align the people. Make it real.
A practical way of working that connects narrative, people, campaigns, decisions, execution, and proof.
Find the throughline.
Make the strategy, the audience, the tension, and the next move visible.
Align the people.
Connect leaders, functions, partners, and employees around a story they can use.
Make it real.
Turn the strategy into launches, events, executive platforms, campaigns, and experiences.
Show what moved.
Connect the work to trust, behavior, visibility, decisions, and business outcomes.
Recommendations
What the work feels like
to other people.
Selected recommendations from people who have worked with me across agency, in-house, communications, marketing, events, and executive leadership.
“Erin McCabe is truly one of the most strategic and impactful leaders I’ve had the opportunity to work with. She has a rare ability to define the throughline of an event and carry it through every decision, from business and executive objectives to audience needs and even the location.”
Katie LinendollNational consumer tech expert and keynote speaker
“Erin knows how to pivot when conditions change, think big when it matters, and get scrappy when needed. She delivers truly integrated communications strategies, bringing together marketing, analyst relations, internal and external communications, and social to drive real results.”
Maribeth DarlingCorporate and financial communications leader
“In my career I’ve worked with hundreds of communications people, and there clearly are those whose lights shine brighter than the masses. Erin is one of those people. She has the uncanny ability to see when and how communications can fix, advise, counsel, lead, converse, story tell, preserve reputation, advance agendas, change brands, and influence careers.”
Bill WohlTrusted communications and brand leader
“Erin McCabe is an exceptional corporate communications and marketing leader, and an even better partner. Erin charts paths through complexity that others can’t even see. She leads complex, multi-channel initiatives across global markets, navigates ambiguity with confidence, and prepares executives for impact.”
Christiaan BrownCommunications, marketing, and reputation
“Erin is an exceptional leader who brings clarity, calm, and purpose to every moment that matters. She has a rare ability to balance strategic storytelling with deep empathy, always grounded in the people behind the work. Whether partnering on executive narratives, high-visibility go-to-market moments, or complex cross-functional initiatives, Erin led with trust, thoughtfulness, and integrity.”
Alexis LedgisterVP marketing and GTM leader
“Erin is a generous mentor who welcomed ideas, encouraged collaboration, and provided steady, constructive feedback. She leads with composure and intention, fostering an environment where people feel trusted and supported. Her influence goes far beyond the initiatives she touches.”
Mihaela Lucaci, PMP, MMSCDirector, marketing programs at OpenText
A little more context
A career spent across the whole organization.
I’m Erin McCabe, a communications and corporate marketing leader who believes the best work makes a business more coherent to the people inside it and more credible to the people outside it.
I have partnered with nearly every part of an organization, including marketing, brand, product, demand, sales, customer programs, HR, finance, legal, and executive leadership. That range helps me see how a decision will travel before it becomes a message.
Across B2B & B2C techEnterprise, consumer, and creative technology brands
Inside ↔ outEmployee to market story
Strategy + creativityExecution tied to outcomes
Start a conversation
What are you building, changing, or trying to make matter?
I’m interested in leadership roles where communications and corporate marketing need to be built as a strategic function.
Email Erin ↗